BY AIT NEWS DESK
Jan 04, 2019
Drive Time Metrics Awarded Patent For Vehicle Media Measurement And Analysis
Drive Time Metrics, Inc. (“DTM”) announces the issuance of US Patent No. 10165070, relating to the collection, measurement and analysis of in-vehicle media usage data.
The invention provides a novel system and unique method for anonymous, holistic, multi-source, in-vehicle media consumption measurement and analytics. Real-time measurement and analysis of all applicable forms of media that a driver or passenger may consume while in a vehicle can be achieved, including AM/FM/HD/DAB radio, satellite radio, stored media such as MP3 & CD/DVD, streaming media, internet radio, audio books, podcasts, audio/video ads, and other forms of audio/video content. Content from the In-Vehicle Entertainment (IVE) system, and also from integration with a smartphone or media player via wired or wireless connectivity, including Apple CarPlay and Android Auto, is included.