BEYOND MEAT: How Beyond Meat became a $550 million brand, winning over meat-eaters with a vegan burger that ‘bleeds’

By Andrea Kramar and Catherine Clifford

Jan 21 2019

via CNBC Makeit

Photo by CNBC Make It

Photo by CNBC Make It


How Beyond Meat became a $550 million brand, winning over meat-eaters with a vegan burger that ‘bleeds’

In 2018, U.S. consumers ate roughly 13 billion burgers, according to data from consumer trends market research company NPD Group. And burgers are consistently one of the most popular items on menus across the country.

Yet eating too much red meat can increase your risk of everything from heart disease to certain cancers, and the beef industry has a huge impact on the environment.

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