JUUL: Juul ends 2018 with 76 percent market share

By Richard Craver Winston-Salem Journal

Jan 08, 2019

via Winston-Salem Journal



Juul ends 2018 with 76 percent market share

Juul Labs Inc.’s dominance of the electronic-cigarette market in 2018 ended on two high notes for the controversial company — a 75.8 percent market share and having the top-selling U.S. cigarette maker as a major investor.

The market share is based primarily on Nielsen convenience store data for the four-week period that ended Dec. 29. Juul’s market share dipped from 76.1 percent in the previous report.

Juul’s dominance did even more than just attracting a $12.8 billion investment from Altria Group Inc. on Dec. 23 for a 35 percent ownership stake. It also has been sustained even with the potential of tighter Food and Drug Administration regulations casting a large shadow for 2019 and likely beyond.