Marketing, Marketing, Marketing, is all about the Marketing, the GTM Strategy, driving sales and market share. Marketing starts when an idea is born, and it should be an integral part of the business from day one. Surprisingly that is seldom the case.
Even though I came from a technical background I realized early in my business career that I needed to learn about marketing because without it nothing big happens. I am passionate about Marketing developing GTM strategies and supporting business development to drive sales.
I love to build and be part of hard working teams with concrete goals in mind.
I have been a serial entrepreneur and marketer from a young age with companies and investments in Automotive, Auto Racing, Hospitality, Marketing and High Tech Industry. Board Member and team Owner in "Championship Auto Racing Teams" IPO 1997.
Founder of Della Penna Motorsports, the DPM sponsor roster included major companies such as Anhauser Bush/Budweiser, Ralphs Supermarkets, Dominics, Fred Mayer, Fuji Film, DirecTV, Viewsonics, Ziff-Davis, Goodyear, Firestone, Ford Motor Company, Toyota Motor Sales USA and others.
Active member of Sand Hill Angels www.sandhillangels.com
Extensive experience in the Motor Sports Industry: motor sports media and marketing. Raised over $45MM in sponsorship, took part the successful IPO of Championship Auto Racing Teams (CART) traded in the NYSE under ticker symbol: MPH.
Experienced in assembling and running teams of people for the purpose of archiving a common goal.
Extensive experience in establishing strategic partnerships B2B and B2C
Extensive experience in automotive, high-line cars remarketing and sales as well as collector cars.
Marketing and sales, Doing something interesting and fun with people I enjoy working with, new technologies and solving everyday problems with brilliantly simple modern solutions.
Specialties: Developing the right marketing and sales strategy to reach the target audience