BYTELIGHT

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BYTELIGHT

ByteLight is the location-based marketing solution for big retail. ByteLight’s location-based marketing solution uses existing lighting infrastructure to pinpoint consumer location with unmatched accuracy. The company’s consumer engagement platform allows retailers to deliver hyper-targeted content to any shopper with a smartphone, based on precisely what aisle—or part of the aisle—they’re currently shopping.

ByteLight’s game changing location-based marketing solution uses retailers’ own lighting infrastructure to deliver custom content to consumers based on their exact location in-store—without the need for batteries or beacons.

Bytelight was acquired by Acuity Brands.

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