In an earlier blog post we described some of what Sand Hills Angels members look for in attractive angel investments, focusing on the importance of the business idea. But that is not the only factor that angel investors look for. Another recurring element in the investment criteria is the founding team.

Just about every time Sand Hill Angels hosts our practice pitch nights, which we call Sand Hill Angels RAW, startup founders ask our members what we look for when we assess an angel investment. It turns out that each of our members has different criteria; there is no one, simple answer. So we asked a handful of our experienced members what they look for in an attractive investment, and summarize and share here some thoughts and quotes.